2010 Training Industry Report

Pundits may have proclaimed the recession over, but the training industry—like most—has not been quick to bounce back. Some progress is being made: Total 2010 U.S. training expenditures—including payroll and spending on external products and services—inched up $600 million to $52.8 billion. But the reality is that 76 percent of survey respondents said their training budgets either stayed the same or decreased, while average training salaries plunged more than $2,000, according to Trainingmagazine’s Annual Salary Survey. Other expenditures rose to $20.1 billion, taking up 38 percent of the total, up from 24 percent in 2009. The amount spent on products and services remained flat at $7 billion (13 percent in both 2009 and 2010). On average, organizations spent $562,934 on learning tools and technologies in 2010, which is up nearly $100,000 from the $483,789 spent the year before. Training magazine subscribers can receive a free PDF of the full report by e-mailing Editor Lorri Freifeld at lorri@trainingmag.com with the request, along with the 7-digit number that appears on their subscriber label. Non-Training magazine subscribers can purchase a hard copy of the issue containing both the Industry Report and Salary Survey for $35 and then receive a PDF of both reports by e-mailing a copy of their receipt to Editor Lorri Freifeld at lorri@trainingmag.com.