Christine Eoff

Christine Eoff, 33

Training and Development Manager (13 direct reports)

Scottrade Inc., St. Louis, MO

A.A., Jefferson College

A schoolteacher.

Plan your work; work your plan.

Husband Dwain and daughter Taylor.

Shopping and scrapbooking.

Things sometimes won't go as planned, but with patience and perseverance, you will succeed!



Christine Eoff joined Scottrade Inc. back in 1999, and then spent the next nine years rocketing up the ranks. Her meteoric rise, says Scottrade Director of Training and Development Casey Rozniak, was made possible by her innate leadership skills and her unparalleled ability to motivate not only her own associates, but those who participate in company training, as well.

These skills were put to use in 2006, when Eoff led the development of "Welcome to Life@Scottrade," a new firm-wide orientation program designed to create uniformity amid rapid growth and acclimate new associates to the company on day one.

Eoff's new onboarding program not only doubled the time spent introducing new associates to the firm and better integrated them into the company's culture, mission, and vision, it also markedly improved new hires' time to proficiency, according to Rozniak.

In addition to managing the day-to-day functions of her department, which include new employee orientation, home office training, branch training, manager training, e-learning, licensing, continuing education, and multimedia production for 1,800 associates nationwide, Eoff regularly works with her 13 direct reports to set specific, measurable, achievable, relevant, and time-bound (SMART) goals at both an individual and departmental level.

She also recently launched a training and communication plan (which included implementation of the Kirkpatrick training evaluation model) to assist her training specialists with planning and delivering projects, and she worked with the firm's multimedia team to implement a new project tracking system that significantly decreased production time and improved scheduling.

Under Eoff's leadership, Scottrade's training and development department was nationally recognized by several industry leaders for its commitment to professional learning and development. The online investment firm nabbed a spot on the Training Top 125 list in 2007 and 2008; took home a Learning Leader Award for operational program excellence from Bersin & Associates in 2006; and won an American Society for Training & Development (ASTD) BEST Award in 2007. Eoff also received personal recognition when she was named a Special Leader in the Workplace by the St. Louis chapter of the YWCA.