Effective training changes more than indiv...

Article | Sat, 07/01/2006 - 01:00

Effective training changes more than individuals—it changes corporate culture. This requires a distinct, lasting link between the training and the organization's goals and objectives. Our clients keep this link visible by rewarding and publicizing successes, incorporating the use of our process into compensation plans, as well as information and management systems, and insisting that what they're doing is far more than a sales initiative by involving marketing, customer service and operations (training linked to multiple facets of an organization has greater staying power).