By Margery Weinstein
Bank of America’s Financial Advisors (FA) Peer-to-Peer program is designed around the strategy that best practice transfer training is an effective means for improving performance. The program is built on cascading proven sales approaches from the best of the best, making it replicable to other lines of businesses within the company or any industry.
The program was designed to cover a high percentage of the FA population (30 percent coverage) and is conducted at national, regional, and office levels. The program can be successfully conducted on various levels, allowing it to be applied to national, regional, and single-location business entities.
Overall satisfaction across the sessions to date has yielded between 94 to 100 percent responses of “satisfied to very satisfied” by the participants. For those participating, Bank of America sees an upward trend in client acquisition and, of equal importance, a reconnection to the firm and culture. Thus, early results are in line with the initiative’s goals of business growth and associate retention.
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