By Michael Custers, Vice President, Alliances and Strategic Marketing, NorthgateArinso
As companies continue to evolve to meet the challenges and opportunities of a complex global marketplace, HR departments have a responsibility to serve as a critical bridge between an organization’s vision and its talent. As HR is responsible for developing talent for the organization’s needs, it is not enough for HR departments to simply be involved in the development of the corporate strategy, they also must have ownership in ensuring that all employees are developed and empowered to bring that strategy to fruition.
According to a recent global talent management survey from NorthgateArinso, HR continues to prove its value at the boardroom table as 75.6 percent of organizations included HR in the development of their corporate strategy. Communicating and instilling that corporate strategy in a workforce remains a challenge, however, as the survey found that only slightly more than half of employees (52.6 percent) actually understand the corporate strategy and its impact on their role at the organization. This disconnect is part of the reason why more than two-thirds (67.5 percent) of organizations still believe that there is a need to improve the perception of the HR department as a driver in the fulfillment of business objectives. One way HR departments can overcome this challenge is by better aligning the workforce with the corporate strategy through the use of HR technologies.
Technology as a Tool for Engagement
To fight the perception that HR is not a strategic partner in the pursuit of business goals and ensure that the workforce is prepared for success, organizations should invest in the HR technologies that allow greater visibility and insight into the employee base. By leveraging the right HR technologies, HR executives can assume an even greater role in translating the corporate strategy to the workforce while driving a culture that supports the execution of the strategy. Specifically, integrated HR technologies empower HR executives to:
Developing a Culture of Engagement
HR technologies, such as performance and compensation management tools, give HR executives the insights and ability to ensure a workforce is aware and engaged with the corporate strategy. It is important to remember, however, that a company’s culture company dictates how a strategy is fulfilled. As such, it’s important that HR executives leverage HR technologies to help create the behaviors that support the business objectives. By encouraging open dialogue about the strategy, working closely with employees to craft strategic career plans, and recognizing those who show dedication to business objectives, HR can drive a corporate culture that is connected and engaged with the business and their role in its success. This not only further elevates HR’s position in an organization but, most importantly, creates an environment where talent can thrive and corporate objectives are satisfied.
Michael Custers is vice president of alliances and strategic marketing for NorthgateArinso.