By Kendra Lee, President, KLA Group
Like the phoenix rising from its ashes, an infographic is the rebirth of what trainers have been using for decades: the job aid.
Just as it sounds, an infographic is an effective, visual way of presenting information, like a map of a subway system. The pictures help the reader quickly see patterns and trends, along with key information. Because of its graphic nature, infographics are appealing to the eye and a lot less dependent on text than more traditional job aids. As such, the content contained in an infographic is much easier to grasp and implement.
Infographics typically have larger fonts than the old job aids and are limited to one or two pages.
When designing an infographic for one of your workshops:
A note on design: Graphic designers can create a nice infographic quickly with their design software. You can create one in a Word program, but the graphics may be a bit harder to manage.
In addition to being used as a job aid in training, an infographic is a great way to get people talking about you in social media—they might re-pin it on Pinterest, post it on Facebook, or tweet the link on Twitter. That’s a great way to get your content out there—and passed along.
Kendra Lee is a top IT seller; prospect attraction expert; author of the newly released book, “The Sales Magnet”; and president of KLA Group. KLA Group develops custom training programs to help clients break in and exceed revenue objectives in the small and midmarket business (SMB) segment. Lee is a frequent speaker at training conferences, national sales meetings, and association events. For more information, visit http://www.klagroup.com or call 303.741.6636.
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