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Marketing - Communications
Kodak's Image Is Picture Perfect
December 01, 2008
Even if you don't run in the same professional circles as Jeffrey Hayzlett, odds are pretty good you've seen his face before. Especially if you're a fan of The Donald.
Survey Shows Leading Brands Not "LinkedIn" to Social Networking
November 25, 2008
Social networks still not a popular marketing tool for most leading U.S. brands, says a new study from Epsilon.
Corporate Social Responsibility Recognized by CSR Awards
November 10, 2008
PR News has issued its call for entries in the annual Corporate Social Responsibility Awards program.
Marketing Lowdown: Promoting Word-of-Mouth Marketing
November 07, 2008
What's the best form of advertising out there? Word-of-mouth.
Shedding Light on Dark Marketing
October 30, 2008
Here's a brief primer and a "how-to-market darkly" checklist for those brands looking to cross over to the dark side.
With Budgets Spread Thin, Is There Room for Reinvention?
Bridging the Gap: Putting the Capital "B" Back in Brand
Beware: Perception Is Reality
Take Heart With Cause Marketing (Updated 10.20.08)
A Marketing Miracle Cure: Gamma Women
Making Your Direct Mail Campaigns More Cost-Effective
Media Mogul: 13 Tips for Nailing Your Next Interview
Smart Companies Are Saving the World
Making an Impact: Helping Hands
Beyond the Green Wash: The Truth Be Told
The Do's and Don'ts of Social Networking
Gender Bender: The Power of a Woman's Testimonial
Marketing Lowdown: Is Your Marketing Filled With Clutter?
Think Small, Win Big With Engagement Marketing
Is Press Release Addiction Killing Your Marketing Efforts?
The 7 1/2 Rules of E-mail Marketing
Beyond the Green Wash: The Competitive Advantage of Green Marketing
Communication Breakdown
E-mail Campaigns Face the Music
Are Online Reviews Hindering Your Sales?

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The Truth About Creating Brands People Love
November 28, 2008 Discover the Secrets of Creating and Growing World-Class Brands (FT Press; $18.99)


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Training Magazine Institute 2008
Dec. 03 - Dec. 05, 2008
Buena Vista Palace Hotel and Spa
Orlando, FL
Training Magazine Institute brings you the most popular face-to-face skill-building certificate programs from Training magazine, including certificates for classroom training, e-learning, strategy building, and more.

Live Webcast: How FranklinCovey Uses Webinars to Build Business, Reduce Costs and Provide World-Class Training
Dec. 10 - Dec. 10, 2008
Online

Join Training on December 10 at 2pm EST to hear Dave Green discuss how FranklinCovey uses Webinars to gain new customers, try out new topics and provide a profitable new training channel. Find out how using Webinars has enabled FranklinCovey to improve training while cutting costs, retain more customers and increase profitability.

Training 2009 Conference & Expo
Feb. 09 - Feb. 11, 2009
Georgia World Congress Center
Atlanta, GA
It's time to set your sights on Atlanta, GA, February 9-11, 2009 for Training 2009 Conference & Expo. As the source for professional development, this year's conference promises all of the in-depth content and practical insights you've come to expect from Training magazine…and much more. In addition, Training magazine is proud to present participant-centered training guru Bob Pike's Creative Training Techniques conference-within-a-conference (one of the best train-the-trainer resources available anywhere), training evaluation authorities Don and Jim Kirkpatrick's Evaluation Summit, and cutting-edge researcher Tony O'Driscoll's Get a Second Life: Learning in Virtual Environments Summit. Want more? This year's Expo floor will show you the best tools for the solutions you need this year (and the next). Plus, experiment and learn in the Expo Learning Trends Lab (with 3D virtual learning, rapid development tools, mobile learning, games and simulations, rapid authoring tools, and Web 2.0) and be an active networker, creative collaborator, and knowledge sharer when you join your Expo Connector and games-for-learning guru, Thiagi, for high-involvement games and activities (and prizes).