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 | Editor's Letter: Survey says: Ding! Knowledge Is Power
July 14, 2008 Knowing where and when to fight is as important as the weapons themselves, and that explains why those of us here at Sales & Marketing Management are so excited about the return of the annual Survey of Buying Power.
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 | Clear and to the Point
August 19, 2008 8 Psychological Principles to Produce Brilliant PowerPoint Presentations (Oxford University Press, $17.95)
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| 2nd Annual Brand Building For Banks & Financial Services Conference
Sept. 08 -
Sept. 09, 2008
Chicago
, IL
With hundreds of financial institutions across North America and similar product offerings rolling out every day, consumers find themselves choosing banking services with nothing more than a gut feeling about a particular brand. In a world where similar bank services are extremely ubiquitous, how can one bank compete with another for customers? The struggle for uniqueness comes with an economic downturn in 2008. The credit crunch coupled with the wave of bank conglomerates will produce an environment in which branding executives will have to prioritize in order to keep their missions on track, their marketing budgets in line, and their customers confident.
This premium marcus evans event will explore how to build brand strength through knowledgeable, executive-level speakers, and cutting-edge topics to stay ahead of the competition and increase sales revenues.
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| The Motivation Show
Sept. 23 -
Sept. 25, 2008
McCormick Place
Chicago, IL
Attend The Motivation Show, where you'll find the world's largest collection of NEW ideas to improve performance, stimulate sales and reward service…
The Education: More than 60 seminars and workshops on industry best practices presented by top corporate practitioners in learning tracks that include incentive program design & ROI, employee engagement & recognition, motivating sales & channel partners, consumer marketing, and meeting & incentive travel strategies.
The Exhibits: More than 2,000 exhibits featuring the most popular brand name merchandise, incentive travel and meeting destinations, gift cards and online services, used in programs to motivate employees, boost sales and increase market share.
The Events: Networking opportunities with industry colleagues and solution providers featuring motivation and leadership experts. Includes The Motivation Show Keynote Luncheon featuring New York Times best-selling author Chester Elton and The Motivation Show Industry Luncheon featuring best-selling author Tim Sanders.
The Products: More than 200 "hot" new products on display in the Innovative Products Gallery from leading suppliers like Apple, Bulova, Bose, Canon USA, Fossil, Fuji, Maui Jim, Movado Group, RCA/GE, Samsonite, Swiss Army Brands, Tumi and many more.
Online Exhibit Hall Registration
Register online before Sept. 15 and your badge is just $20 ($40 at the door) at www.motivationshow.com.
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