Content about Customer engagement

August 2, 2010
Want Engaged Customers? Then Engage Your Employees!

In today’s challenging economy, companies must deliver a compelling and differentiated customer experience if they are to survive and thrive. Indeed, most companies understand they need to actively engage their customers to build loyalty, deepen relationships, and gain access to insights that inspire future actions.

In today’s challenging economy, companies must deliver a compelling and differentiated customer experience if they are to survive and thrive. Indeed, most companies understand they need to actively engage their customers to build loyalty, deepen relationships, and gain access to insights that inspire future actions.

July 29, 2010
Lead Employee Engagement

As the economy begins to recover, companies are redoubling their efforts to engage their customers-to keep the ones they have and bring in new ones. To achieve these goals, however, employees first must be engaged-committed, enthusiastic, and motivated to provide the interactions and experiences that keep customers close. In fact, a 2009 Gallup study found that organizations that had employee engagement scores in the top quartile had 18 percent higher productivity and 16 percent higher profits. 

As the economy begins to recover, companies are redoubling their efforts to engage their customers-to keep the ones they have and bring in new ones. To achieve these goals, however, employees first must be engaged-committed, enthusiastic, and motivated to provide the interactions and experiences that keep customers close. In fact, a 2009 Gallup study found that organizations that had employee engagement scores in the top quartile had 18 percent higher productivity and 16 percent higher profits.