2018 TTV Winner: Vendor #2 – PwC Pursuit: What Clients Hear
Cohn Creative Group for PwC
Cohn Creative Group has worked with PwC over several years to create training materials for this sales methodology. Over that time, the training has evolved from a live, instructor-led 4-hour course to the current 1-hour online experience. The scenario-based case studies allow professionals to see the methodology in action rather than study it abstractly.