6 Methods for Video Content Management Systems to Excel in Training and Hiring

Perhaps the strongest potential for video beyond marketing lies in the concept of creating a full-fledged training library.

Any marketing coordinator will gladly explain to you the benefits of video content. They’re backed up by plenty of research. One study shows that video distributed via social media generates 1,200 percent more shares from accounts than text and images combined. To add another layer, a report by Aberdeen revealed that companies using video as a part of their marketing campaigns grow revenue nearly 50 percent quicker than those that choose other methods.

The wide span of versatility video content has established makes it a certifiable go-to for marketing campaigns, both big and small. At the same time, companies are actively seeking better and more comprehensive ways to manage and leverage all the video content they’re distributing. A popular method many companies go with is the Video Content Management System, or VCMS. This system prospers by managing video content from creation all the way through distribution, serving as a primary means to manage the video creation cycle.

So as marketing departments are adopting video as their focal point of campaigns and VCMSs are being licensed to assist companies in keeping up with their content, the versatility of video and VCMS comes into focus. Whether it’s through the hiring process, for use when training employees, or through remote job coaching, video has a seemingly endless array of uses beyond serving marketing needs. It’s multifaceted, and an adaptable system such as a VCMS further augments video to truly get the most for your money. Here are six unique methods through which a VCMS can benefit your company beyond marketing, in the training and hiring sectors of your business:

1. Video Screening Candidates

For anyone in charge of hiring new employees, it can be daunting and time-consuming to sift through application after application, reading resume after resume, conducting countless phone interviews, and trying to work around the busy schedule of your team members who also would like some input on the decision. All of this only to meet candidates and be surprised they weren’t at all what you expected, or for them to feel as though the position just isn’t for them.

A VCMS can bypass these costs and efforts by providing a better way of managing the interview process. The system offers the ability to have the face-to-face conversation you so desperately need to make an informed decision. Better yet, participants don’t even need to be on the call at the same time. Questions and answers can be sent back and forth through the platform and video responses recorded at everyone’s own pace, so no more scrambling out of meetings to take a call.

2. The Recruiting Process

Thrust the recruiting process into the forefront using a VCMS. Establish a Web portal that grants potentially interested recruits guest privileges in your system, allowing them to browse relevant videos from hiring managers describing the job duties and common questions they receive about certain open positions. If recruit have further questions, the portal allows them to interact with hiring managers by sending further inquiries; the responses can be cataloged for future similar questions.

3. Training New Hires

Perhaps the strongest potential for video beyond marketing lies in the concept of creating a full-fledged training library. The VCMS essentially establishes a digital training lab that allows managers to assign pertinent video material to incoming employees, curating coursework by job position using all of the material that will integrate employees successfully into their new role.

Managers can create videos with relative ease on any topic they wish, integrating graphics with ease, and covering only the information they find most useful. They can click and drag videos and assign them to specific employees. From the employee side, new hires can browse videos and search by key terms directly within videos for when specific concepts are covered. They can also chat with other team members inside of the VCMS about content, fostering greater team cohesion and allowing team members to assist each other during the learning process.

4. Cross-Training

Access to the VCMS also gives employees the privilege of cross-training at their own pace. Team members can search for specific skills other departments use more frequently, and watch training videos on how to improve those skills. Many VCMS’s have mobile capabilities, so employees can expand their professional growth while on the subway ride home or over the weekend drinking a cappuccino at the local cafe.

Employees interested in an open position in a different department also can dip their toes in the water before committing fully to applying. Team members can watch training materials typically assigned to new hires in the position to get a better feel for day-to-day operations and necessary skill requirements. This saves a ton of time and grief for both the company and the employee, as it limits the chance a great employee will switch positions and be dissatisfied.

5. Job Coaching

A VSMS makes job coaching easier for managers always on the go and teams that function in a remote working capacity. Job coaches can assign specific video content to certain employees based on perceived areas of growth, and add constant feedback through fostering internal group discussions on the content. For solo work, managers can provide one-on-one coaching at a rate that works for their schedule through issuing responses and feedback through the system. This entire process relieves frustration employees may feel when they want to grow but aren’t receiving the instruction they desire.

6. Video Cloud Storage

This final method helps both marketing and non-marketing personnel alike. Video files are enormous. Storing them on internal servers can be costly and a headache. However, most VCMSs relieve this burden through offering secure cloud storage. This means fewer resources devoted to maintaining your videos and less overhead for your company.

The benefits of video and VCMSs extend far beyond the scope of marketing; it’s just a matter of unlocking the potential.

Sean Gordon has an extensive track record recruiting, hiring, training, and unlocking the talent of people. For 20 years, Gordon has been on the front lines of business across North America. He started with AT&T, where he built award-winning teams in sales and operations from coast to coast. He also delivered stellar results for EMC, Aetna, and West Corporation before becoming CEO of a technology company in need of innovation. Gordon founded vidREACH (formerly HIRENAMI) to take recruiting challenges from painful, inefficient, and time consuming to quick and effective, for employees and employers. He has created new lines of business, reinvigorated stagnant company cultures, and mentored hundreds of employees who have gone on to do great things. Connect with Gordon on LinkedIn

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