Lead Generating Webinars
Training Magazine Network is Training’s own social learning site with more than 141,000 members. Each month, companies can sponsor their own 60-minute webinar on the network. As the sponsor, you provide the topic and presenter, and we conduct a 6-8 week media campaign through all of our audience channels to promote registrations. Training Magazine Network also provides the webinar moderator and platform.
Past webinar sponsors have included Adobe, Cornerstone, Saba, CEB-Gartner, Microsoft, Citrix, Silkroad, SAP, and many others. Webinars typically attract 900-1,100 registrants per session, all of whom become leads for you as the sponsoring company. On average, 25-30% of registrants log on for the live event, while follow-up promotions and unlimited archiving on the Training Magazine Network site ensure many more key decision-makers will be exposed to your content. As value-added, you can provide an additional content asset such as a White Paper or Infographic, and we’ll promote it in conjunction with the webinar for potentially 100s of additional leads.
If you do not have a topic or speaker in mind, consider "turnkey” sponsorship of one of Training Magazine Network's regularly scheduled webinars. As the turnkey sponsor, you simply provide a logo and branding message, along with additional marketing assets for lead generation -- and we do all the rest. The sponsor will recognized during the live Webinar presentation, and can provide additional special links or assets to the registrants at the end of the Webinar. The turnkey sponsor receives the complete list of registrants within 24 hours of the live webinar.
Webinars currently available for turnkey sponsorship:
*CUSTOM OPPORTUNITIES: Provide a 2-minute Demo at the end of a Webinar, or a unique URL which will open on registrants desktops. Offer prize drawings and giveaways to registrants. We’ll work with you to customize a program that’s either totally turnkey, or strategize something bigger with you to generate clicks and leads for your hottest tools and solutions. Contact us today for details.
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Trent Howell, VP of Marketing, eLearning Brothers
“Thank you Gary and the TMN team for your creative thinking to boost our numbers. We would love the opportunity to work with you again. See you in February at the conference.”
Anna Strasshofer, Mursion
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John Martin, CEO, BundlAR