Will the Customer Service Process Ever Be the Same?

It shouldn’t be. A commitment to building a strong customer relationship will ensure that the process will only get better.

By Floyd Adler, Training Account Manager, Signature Worldwide

What an interesting question and what a challenge! Personally, I do not look at customer service being the same as it used to be; however, the challenge lies in the demand to work harder to make EVERY customer service encounter better than it has ever been.

Many changes have taken place over the years in the hospitality industry, making it a more competitive environment due to more properties (greater competition) and more amenities for your guests. With this comes the urgency and obligation to position your business with consistent, positive customer service to achieve the culture each guest demands. Guests want to know you value them as customers, and you should strive to show them you are appreciative of their loyalty.

It is also inevitable that problems will surface—as they will in any business that involves customer service—but you must assure your customers that you are willing to work with them through the complaints. A large percentage of customers will not complain to anyone at the property; instead, they just never return. It is important to build loyalty in customer relationships so when a disgruntled customer situation arises, you have the opportunity to handle it in a positive, caring manner.

In building this solid relationship with your customer, let us first define the customer and determine what it means to provide great customer service.

Customer: A person who chooses to do business with you without any coercion, intimidation, or pressure.

Great customer service: Service that leaves customers fully satisfied with their experience.

As you can see, defining great customer service is not that difficult. It is when you fully understand the customer and the customer service that is expected that you then will be able to deliver the legendary customer service process that will become part of your culture, which should be your main goal.

Figured it out yet? Customer service does not have to be the same as before, as you constantly should look for ways to improve upon it. You want it to be better and so do your customers. The following skills will assist you in adopting a great customer service attitude toward developing new customer relationships and in maintaining your current customer base:

  • Use positive language to create a positive image in your customer’s mind. This shows your willingness to serve and your commitment to building customer loyalty.
  • Respond quickly to customer requests. The customer must know you can be counted on to take care of their needs in a timely fashion.
  • Listen to the customer. Your customer needs to feel that you heard and understood their requests.
  • Extend a caring, customer-focused attitude that demonstrates the importance of customer satisfaction. It is important that your customers realize you are willing to go the extra mile for their satisfaction. When the customer is satisfied, your job is complete and successful—both in your mind and that of the customer.

Will the customer service process ever be the same? A commitment to building a strong customer relationship will ensure that the process will only get better. In addition, a better process helps to ensure long-lasting customers and repeat business.

Floyd Adler is a training account manager for Signature Worldwide, a Dublin, OH-based company offering sales and customer service training, marketing, and mystery shopping services for a variety of service-based industries. For more information, call 800.398.0518 or visit www.signatureworldwide.com. You also can connect with Signature on Twitter @SignatureWorld and on Facebook.

Training Top 125

2017 Training Top 125 winners demonstrated a strong focus on effective training and employee development tied to corporate strategic goals and business impact.

From the Editor

While editing one of the articles, “Lessons for New L&D Leaders,” for this issue, I read something that struck a chord: “When meeting with peers and up-line colleagues, ask: ‘How can I help you

Digital Issue

Click above for Training Magazine's
current digital issue

Training Live + Online Certificate Programs

Now You Can Have Live Online Access to Training magazine's Most Popular Certificate Programs! Click here for more information.

Emerging Training Leaders


Spectacular. Impressive. Dazzling.

Spring is—finally—in the air.

By Lorri Freifeld

ISA Directory