By David Intrator, President, The Creative Organization
In my seminars and workshops on creativity, I spend a lot of time emphasizing the value of being an idiot.
Because in the all-important opening phase of the creative process, which I call “making a mess,” stupidity is your greatest asset. This is not the time for clarity, precision, or cleverness. Rather it’s the time for sloppiness, incoherence, and the mindless generation of stuff.