Streamlining executive coaching and professional development

In the hot seat: Alexandra Connell from Pluma on democratizing professional development for leaders in big organizations.

Coaching and development used to be the privilege of the upper management echelons.

The costs of marketing and building brands often force independent executive coaches to offer their services for exorbitant rates. With Pluma, however, coaching becomes more accessible to junior managers and other people who had never access to it before.

Pluma is a mobile executive coaching and professional development platform that allows coaches to offer their services for lower rates by increasing their clientele and doing their marketing for them. Co-Founder Alexandra Connell talks to Andy Storch about the success of the company in bringing goal-oriented coaching to a new generation of leaders in big organizations, as well as the prospects of coaching and development during the COVID-19 pandemic.

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