Make The Most Of Micro-Learning

Micro-learning, which breaks down mountains of information into discrete capsules, is a particularly effective vehicle for trainers to deliver dense, challenging material.

At Illuminate, we design training programs for sales professionals working in one of today’s most complex and challenging industries: biotech/pharmaceuticals.

When a new drug launches or an existing product needs a boost, salespeople must absorb a tremendous amount of complicated knowledge and then be able to successfully translate that material into compelling and thorough discussions that capture the attention of health-care professionals.

In recent years, we’ve discovered that micro-learning, which breaks down mountains of information into discrete capsules, is a particularly effective vehicle for trainers to deliver dense, challenging material. Here are a few reasons why:

  • Learning is easier when key concepts are addressed succinctly. This is not only beneficial to the trainee, but good practice for the trainer, too.
  • Studies reveal our attention spans are getting shorter all the time. Micro-learning addresses this growing concern.
  • Smaller pieces of information can be addressed sequentially, allowing the trainee to grasp foundational materials first and then build on that knowledge.
  • Tackling smaller items is less daunting, and successfully doing so leads to a feeling of accomplishment.
  • Learners tend to forget information quickly. Micro-learning both delivers new information and provides an accessible platform for reviewing material.

The key: Identify essential elements and share them in thoughtful, well-crafted capsules that can be accessed when needed.

Shaun McMahon is founder and president of Illuminate (www.illuminate.net).

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