Turning the Spotlight on Video Training

Some 4 out of 10 respondents not planning to use video indicated they don’t think video is as effective as in-person training, according to a national survey of 100 Human Resources and business decision-makers about perceptions of video as a training tool conducted by Sonic Foundry/HR and CIO Dive Brand Studio. 

Sonic Foundry/HR and CIO Dive Brand Studio conducted a national survey of 100 Human Resources and business decision-makers about perceptions of video as a training tool. Highlights from the findings include:

  • 35% of respondents using video and 33% of those planning to within the next year said the top reason for implementing video training was geographically dispersed employees unable to attend in-person sessions.
  • Only 1.6% of respondents using video for training said the decision to adopt it came from a leadership directive.
  • Nearly 90% of respondents did not rank cost-effectiveness as their top priority in developing a video training program.
  • Of those with no plans to use video in the next year, only 2.7% said the reason was that their trainers were resistant to being on camera.
  • 4 out of 10 respondents not planning to use video indicated they don’t think video is as effective as in-person training.

To see the full survey results, visit: www.mediasite.com/whitepapers/5-myths-about-the-power-of-video-training/

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