Using stories to create a great employee experience
Ben Baker, the mind behind Your Brand Marketing, insists on creating a great experience for employees, which is crucial to the success of a company. Ben is a storyteller who helps brands tell engaging stories that compel their customers to take action.
In this episode, he joins Andy Storch to talk about creating an experience and a brand that attracts and retains the best employees. He also discusses the impact of aligning the vision from top management to the employees, customers, and even vendors.