By Hank Moore, Corporate Strategist
Meetings, seminars, conferences, and retreats are mainstays of business. Many fail to achieve goals because they are not unique. Thus, folks are highly selective about those they will attend.
Here are some tips for organizing and executing successful seminars:
Whether you occasionally sponsor seminars for business development or lend your name to someone else’s program, pay attention that proper thought is applied. Make yourself that rare company that is credited with staging seminars the right way. People will remember your successes, as well as your mistakes.
Public Speaking Engagements Offer Value to Your Company
Every top professional is called upon to speak at some occasion. Networking breakfasts, business clubs, media opportunities, company presentations, prospect meetings, and professional development seminars offer opportunities to position your company.
Overcoming the fear of audiences and lack of formal speech training is a hurdle most executives must overcome. Some corporate officials make a priority out of seeking high-profile speaking platforms. Somewhere in between lies the ongoing need for public presentations.
A few tips to keep in mind:
Speaker bureaus are important communications tools for major corporations and community organizations alike. You are competing with many good speakers and must treasure those forums that properly showcase you, your ideas, and your company’s point of view.
Formulate public speaking, seminars and presentations into your company’s formal public relations program. Seek more and better platforms each year. Utilize audiences for third-party support building. Get newsletter and press coverage, when appropriate.
Make each speech count.
A regular contributor to www.trainingmag.com, Hank Moore has advised 5,000-plus client organizations worldwide (including 100 of the Fortune 500, public sector agencies, small businesses, and nonprofit organizations). He guides companies through growth strategies, visioning, strategic planning, executive leadership development, Futurism, and Big Picture issues that profoundly affect the business climate. Moore conducts company evaluations, creates the big ideas, and anchors the enterprise to its next tier. The Business Tree is his trademarked approach to growing, strengthening, and evolving business, while mastering change. His current book is “The Business Tree,” published by Career Press. Moore also speaks at conferences and facilitates corporate retreats on strategy. He has advised two U.S. Presidents and spoken at five Economic Summits. To read his complete biography, visit http://www.hankmoore.com.