Content about Storytelling

January 7, 2013
Next-Level Storytelling

Stories are memorable because of the images and emotions contained in them. Now is the time for professional trainers to take their storytelling skills to the next level. Three words describe what the next level requires: precision, emotion, and clarity. Simply “getting to the point” misses the point of what a good story is all about: imagery, emotion, and relationships.

By Doug Stevenson

Why do you think Malcolm Gladwell is so successful? All three of his books, “The Tipping Point,” “Blink,” and most recently “Outliers—The Story of Success,” are best sellers.

The answer lies in the subtitle of his most recent book, “The Story of Success.”

Malcolm is a synthesizer, a pattern recognizer. After he’s done his research and compiled lots of examples to illustrate the points he wants to make, he writes his books by telling stories. He’s a good storyteller.

September 13, 2011
Supercompetent Speaking: Using Stories in Presentations

Stories help us process, visualize, and remember facts and raw data, giving complex information meaning. This makes them an invaluable part of any professional presentation, since all the bullet points and graphs might otherwise overwhelm the listener. Furthermore, because we all love to hear stories, they help us connect with people.

By Laura Stack, MBA, CSP

July 13, 2005
When using stories, capitalize on perspectives

As a speaker who specializes in storytelling and motivating people to action, Vincent Kituku knows the power of a good tale.

As a speaker who specializes in storytelling and motivating people to action, Vincent Kituku knows the power of a good tale.

June 1, 2005
Speaker's Notes

As a speaker who specializes in storytelling and motivating people to action, I know the power of a good tale.

As a speaker who specializes in storytelling and motivating people to action, I know the power of a good tale.