Employees need content to improve performance, gain knowledge, and grow skills. Great technology without content is nothing more than an empty shell. But traditional approaches to content might not work as well in today’s workplace or with today’s workforce. The days when we built content and “pushed” it to employees in classrooms and traditional online courses are numbered. Employees are more apt to access just the content nuggets they need, when they need it, on their own terms or devices. They are more likely to “pull” content to themselves.
The factors influencing the workplace and workforce are overwhelming and cannot be ignored. Demographic shifts are bringing a whole new generation of employees to our workplaces in huge numbers. The technologies we use every day continue to evolve and change, and the influences of social media on these technologies keep growing. More and more of us are changing our behaviors at home and at work in terms of the use of mobile devices and how we access information. All of these influences are converging at one time and are forever changing the way all of us learn.
So we need to rethink our strategies to employee learning content to reflect these influences and include these three elements:
- Definition of content: Content can be anything that answers a question employees need an answer to in order to improve performance.
- Curation: While content is king, context is queen, and we must provide a structure and form to this content so employees can find it, access it, and use it quickly and efficiently.
- Delivery: No effective content strategy is complete without a clear strategy for getting this content into the hands of employees with no barriers and no friction.
To find out more, visit: http://www.trainingmag.com/next-generation-learning-content-strategies.
