John Higgins

John Higgins is the CEO of OS Studios, a global creative marketing agency specializing in video gaming and esports. Under his leadership, OS Studios has won numerous awards, including Webby, Clio, and the EventEx Awards. The studio has also been nominated for an Emmy. John was honored with the Digiday Leader of the Year Award and has produced two of the top 10 hottest tickets in London, according to TimeOut. He has been a highly sought after source of expertise in marketing, advertising, and global trends in sports, gaming, and entertainment, with features in Business Insider, Digiday, Ad Age, and The Drum. John's career began in theatre with Mayhem Productions, where he threw himself into everything from opera and musicals to cutting edge fusions of cinema and live action plays. His transition to TV allowed him to explore commercials, live broadcasts, creative marketing, and global storytelling… right at the time gaming took off! His understanding of gaming culture and its influence on contemporary youth has propelled OS Studios to industry leadership. Committed to inclusivity, mentorship, and sustainable tourism, John continues to drive innovation and make a positive impact through his work. He has recently been featured in The Los Angeles Tribune, Giant Bomb, and The Chicago Journal.