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Josh Weiss has worked 25+ years in the PR industry and is the President and founder of 10 to 1 Public Relations, a Scottsdale-based strategic communications firm focused on helping clients across North America grow positive brand awareness. He is also an expert in crisis communications management having helped numerous companies through very difficult times. Josh can be contacted at josh@10to1pr.com or for more tips, download a free deepfake crisis communications preparation guide at 10to1pr.com/deepfakes.