Lina El Assaad

Lina El Assaad is a distinguished executive leadership and team coach, speaker, author, and mentor, recognized for her transformative impact on the coaching industry. With over two decades of senior leadership experience across EMEA, she brings a deep understanding of leadership challenges, offering practical and effective coaching solutions helping leaders maximize their impact. Specializing in leadership development, executive transitions, and team performance, Lina has coached C-suite executives, ministry advisors, and royalty, delivering powerful results in English, Arabic, and French. A multi-award winner, Lina is the first-ever PCC coach to receive the prestigious Coaching Impact Award from the International Coaching Federation (ICF) and has been selected as one of Asia’s Top 100 Women Power Leaders. As President of the ICF UAE, the largest chapter in the MENA region, Lina has elevated the profile of professional coaching, making significant contributions to thought leadership and community building. Additionally, as a Harvard Business Review Council member, she continues to shape the future of leadership and coaching. A passionate advocate for social change, she mentors women and youth through initiatives like REACH and Challenge to Change and serves as an Ambassador for Female Wave of Change UAE, empowering women on their paths to success.