Mark Crofton

Mark Crofton is the head of Sales Enablement at SAP. He leads a team of sales enablement professionals responsible for boosting the performance of SAP colleagues in sales and sales-related roles around the world. The team’s primary focus is the collection and in-depth analysis of sales executive performance and skill proficiency data—then used to provide sales executives with highly relevant, personalized learning plans and one-on-one coaching from certified, internal coaches. Crofton previously led the SAP Academy for Sales (SAP’s flagship training program for Early Talent) and was SAP’s VP Sales, Latin America. Crofton was also a consultant with McKinsey & Company and worked with Thomson Reuters in client services, pre-sales, and sales. He has a BA from Tufts University and an MBA from Columbia Business School. He is fluent in Spanish and German.