Menaka Gopinath

As chief marketing officer, Menaka Gopinath leads efforts to strengthen and enhance PMI’s global reputation, leading all aspects of brand, communications, and marketing. Gopinath has built a successful career as a strategic leader guiding Fortune 100 brands in engaging with consumers to build stronger customer-centric businesses. Throughout her career she has worked with brands including Coca-Cola, Apple, Nike, Uber, P&G, and Meta. She brings extensive experience in leading-edge growth and marketing initiatives, including applying advanced analytics, guiding growth marketing strategies, and building integrated, cross-channel programs. In her previous position, as president and COO of Graf Lanz, Gopinath led a direct-to-consumer sustainable fashion brand. Prior to that, she led the Social Media Exchange (SMX) service line at consumer insights firm Ipsos, where she grew the SMX practice from a team of 20 to 100, with double-digit revenue growth each year. She served as a leader for the Women in Ipsos ERG (employee resource group), and helped to establish BRIDGE, an ERG focused on Anti-Racism. Gopinath serves on the Board of Mentors for Monday Night Mentorship, a career accelerator for people of color. She has a B.A. in Economics and Communications from New York University and an MBA in Finance from the University of San Francisco.