Mitch Duckler

Mitch Duckler is founder and managing partner of FullSurge, a brand and marketing strategy consultancy based in Chicago, Illinois. He has more than 30 years of brand management and management consulting experience at Unilever, The Coca-Cola Company, and Prophet. His client base includes Fortune 500 companies and numerous world-class brands, such as ExxonMobil, Deloitte, Cox Communications, Manpower Group, BlueCross & BlueShield, LexisNexis, Caterpillar, Abbott, and Hyatt Hotels. Mitch is also a frequent speaker on key topics related to brand and marketing strategy. In 2021, he delivered a TEDx talk—Discover Your Differentiator—at the Cal State-Fullerton TEDx event. Over the past 20 years, he has spoken at dozens of high-profile events across five continents and is a frequent interview guest on brand and marketing related podcasts. Mitch is a faculty member of the Association of National Advertisers (ANA) Marketing Training & Development Center, where he facilitates workshops for member organizations on key topics related to brand and marketing strategy. He also chaired the American Marketing Association’s (AMA) Annual National Marketing Conference for four consecutive years. Additionally, Mitch has written articles on brand and marketing strategy for top industry periodicals, including Branding Magazine, Brand Quarterly, BrandWeek, Marketing News, and Marketing Management. He is the author of the bestselling book, The Indispensable Brand (2019). His new book, The Future-Ready Brand: How the World’s Most Influential CMOs are Navigating Societal Forces and Emerging Technologies, will be released May 2024 by ForbesBooks.