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Phil Kelley Jr. is the author of “Presence and Profitability: Understanding the Value of Authentic Communications in the Age of Hyper-Connectivity.” He also is president and CEO of Salem One, which specializes in direct marketing, packaging, printing, and logistics. Kelley holds Bachelor’s and Master’s degrees in Industrial and sSstems Engineering from Georgia Tech, as well as an MBA from Clemson University. He has served on the boards of directors of multiple nonprofit and for-profit organizations. Kelley has been an active voice in the print industry, refocusing industry success definitions within the rapidly developing world of corporate communications.