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Ron Brock’s career included a role as a Senior Product Manager at Frito Lay where he was responsible for the highly successful launch of Nacho Cheese flavored Doritos brand tortilla chips. Following the conclusion of the introductory marketing campaign he relocated to Phoenix, Arizona, later transitioning into commercial real estate sales. Serendipity struck a few years later when, seeing the potential of Tim Berners-Lee’s newly announced World Wide Web, he discovered an ability to revolutionize commercial real estate. He created the first up-to-the-minute, searchable, accessible database of multifamily properties, then included, and patented, an independent system of classifying real estate property improvements and location. His memoir, The Thicket’s Prodigy: The Extraordinary Life of an Improbable Genius, details his life story, including time spent in Los Alamos, New Mexico where his father worked as part of a team redesigning the Manhattan Project’s atomic bomb. Ron, also the author of Gamebreaker: Guide to World Class Selling, resides in Scottsdale, Arizona. Learn more at www.galtmirrin.com.