Datalogix provides the core infrastructure for data-driven marketing, connecting offline consumer spending with online advertising. The Colorado-based company helps leading brands reach buyers across display, online video, mobile, and social media and quantify the sales impact of digital marketing campaigns.
With growth in the digital marketing space, Datalogix has been expanding and had to ramp up its hiring efforts to meet increasing customer demands. While it is an exciting time for the company, it can be challenging to provide new hires and veteran employees with the training they need to not only share value with the organization, but also to be successful at work and to become more competitive in the field.
Heidi Wilcox is the dean of Datalogix University and is in charge of finding instructors, managing inbound requests, and all of the training for more than 400 employees. Datalogix needed a more comprehensive system that could scale with its expansion, streamline its onboarding and employee training efforts, and adapt to the growing professional development demands of her team.
Simplifying Corporate Training
About a year and a half ago, Datalogix turned to Udemy for Business to standardize company training and make it accessible across all employees. With more than 100 new hires in the last year, Udemy made it possible for Datalogix to keep up with what otherwise would have been a chaotic training cycle. Whereas previously Wilcox had to schedule in-person trainings managing hundreds of employees’ schedules, using Udemy, employees can log into their accounts via their PC or mobile device, take the courses they need to take, and even stop and resume their training courses right where they left off if something comes up. As a result, Datalogix has been able to ensure employees can enhance their on-the-job skills at their own pace.
Datalogix also uses Udemy for Business to level the playing field for new employees. The company offers courses in the content library as prerequisites for staff prior to taking the proprietary training courses developed for Datalogix Employees. For example, employees had a prerequisite to take both “Database Design Introduction” and “A Beginners Guide to SQL. Master SQL Quickly” prior to attending the Datalogix Data 101 courses. Those Udemy courses provide content from third-party experts that help employees establish the same base of knowledge before they begin Data 101.
Udemy for Business constantly adds new expert content, which means Datalogix can continually provide the latest in corporate and marketing training for its employees. They also can access content outside of their specific roles and responsibilities, if employees are interested in gaining a better understanding of other topics relevant to the company. The platform also allows employees to take Udemy courses that are of personal interest, such as photography, Spanish, and yoga, which allows Datalogix to ingrain a culture of continuous learning and self-improvement at the heart of the company.
Accessible Training Saves Time and Money
By partnering with Udemy for Business, Wilcox is able to focus on her core job responsibilities without the stress of administering less efficient and more time-consuming in-person trainings. When employees have questions on new trainings, she can simply tap Udemy’s courses to get employees set up, instead of having to build new trainings from the ground up. She also can have her employees conduct their own trainings and publish them on the Datalogix training platform, to leverage internal resources.
Wilcox has not only been able save time by implementing Udemy for Business, she also has been able to improve her company’s bottom line. By eliminating costly and time- consuming training alternatives such as onsite presenters, Datalogix has seen a significant return on its investment.
With Udemy for Business, Datalogix has simplified and standardized its approach to employee training, allowing the company to keep pace with a fast-growing market. By investing in its employees and improving their professional and personal skills, Datalogix has been able to fully leverage its workforce and maintain its competitive advantage.
Paul Sebastien serves as the vice president and general manager for Udemy for Business, where he leads all marketing, sales, strategy and operations for the company’s corporate learning platform. With nearly 20 years of experience, Sebastien has a proven track record working with both early stage startups, as well as large brands (Disney, T-Mobile, Microsoft Xbox LIVE, Sony). He has led high-growth marketing, sales, and product teams across multiple hyper-competitive markets.
