Creating On-Brand Digital Learning Experiences

The ELC Learning Hub looks and feels like it is part of the Estée Lauder companies’ portfolio of luxury beauty brands.

The Estée Lauder Companies (ELC) is a global leader in prestige beauty—aiming to delight consumers with transformative products and experiences to inspire them to express their unique beauty. The company has a diverse portfolio of brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation— a desire to push the boundaries and invent the unexpected—as we continue the bold work of our founder, Mrs. Estée Lauder.

Building on ELC’s more than 75-year legacy as a world-class learning organization, ELC’s Enterprise Learning & Development strategy utilizes blended learning modalities to reach a wide variety of talent populations across a multitude of geographic regions and job roles, including corporate/office-based, retail store or counter location, and manufacturing facilities and sites—all of whom represent varying learning styles and learning access requirements. From classroom-based facilitator-led trainings to virtual live instructor-led trainings; Webinars; eLearning; podcasts; and asynchronous self-paced, on-demand content, we aim to meet learners where they are and provide a seamless, intuitive, and robust suite of learning offerings. We empower employees to thrive and grow personally and professionally while ensuring our workforce outperforms and stays ahead in this rapidly evolving world.


The ELC Learning Hub platform was launched in 2021 and designed in partnership with international strategy consulting firm L+R. The Hub serves as the single, digital destination for all things enterprise learning at ELC. It features a variety of open-sourced, self-directed, and tailored blended learning opportunities for ELC’s talent to gain new skills and advance professional development. The launch of the ELC Learning Hub brought the company a digital learning technology landscape that is a modern, holistic enterprise learning destination.

The Learning Hub provides employees with ease of access, a thoughtful and curated learner experience, and a creative direction that looks and feels like it is part of the ELC portfolio of brands—not just another virtual destination that is disconnected from the organization’s luxury DNA.

Human-centered experience and modern tech interface are vitally important to ELC across all digital experiences—for both employees and consumers. It was this passionate drive and creative benchmark that drove ELC to push the art of the possible creatively with standard out-of-the-box learning management systems (LMSs). The ELC Learning Hub received several awards, including a prestigious Webby Award for creating a human-centric platform that showcases the best of ELC, while remaining intuitive, easy to navigate, and learner focused.

We aim to meet learners where they are and provide a seamless, intuitive, and robust suite of learning offerings. We help employees grow personally and professionally while future-proofing our workforce.


For companies that seek to enhance their learner experience, we hope you find inspiration in ELC’s journey. Here are a few takeaways to keep in mind:

  • Look beyond “out-of-the-box” solutions.
  • Challenge yourself to bring ingenuity and innovation into the learning space.
  • Take a human-centric design approach to ensure that the learning technology is built with a deep understanding of the learners, their goals, and their unique learning requirements.
  • Seek inspiration from other industries, and digital experiences that are disruptive, best-in-class, and that you enjoy using.
  • Identify external partners who bring advanced design and technical expertise to further expand thinking and possibility.
  • Think in terms of minimum “lovable” product to increase Day 1 adoption.
  • Iterate, refine, and enhance. Set measurable goals tied to key results, monitor progress, and continuously improve digital learning initiatives based on data-driven insights.

ELC will continue to put learners at the center of curated learning programs and to push the boundaries of creativity and innovation as we navigate the future of learning and commit to driving long-term, sustainable, profitable growth at our company.

Tulie White and Alex Levin
As the global vice president of Enterprise Learning and Development at The Estée Lauder Companies, Tulie White sets the strategy for global talent development, spearheads corporate learning initiatives, and leads a multi-award-winning team delivering transformative programs worldwide. She also mentors at the Young Women’s Leadership School of East Harlem – Brooklyn.   Alex Levin, the founder and chief strategy officer of L+R, guides the design and technology consulting firm that specializes in delivering transformative digital solutions for enhancing employee experiences in businesses, ranging from mid-market to Fortune 500.