Let’s Go to the Video!

Employees said video was either effective or very effective 73.22 percent of the time at teaching new things, according to a survey conducted by Biz Library of 1,800-plus employees. Each of the other methods—instructor-led training (ILT), virtual classroom, and “click-and-advance” eLearning—ranged between 66.44 percent and 67.54 percent.

Online video delivers the best results compared to other training methods in terms of teaching new things, improving performance, and preparing employees for the future, according to a survey conducted by BizLibrary of 1,800-plus employees during the summer.

Employees said video was either effective or very effective 73.22 percent of the time at teaching new things. Each of the other methods—instructor-led training (ILT), virtual classroom, and “click-and-advance” eLearning—ranged between 66.44 percent and 67.54 percent. The margin of difference between video and each method was:

  • 10.2 percent over ILT
  • 8.4 percent over virtual classroom
  • 9.3 percent over eLearning

The results for the other two strategic questions were similar (see chart). The data from the employee perspective brings an important and fresh perspective to the conversation about best practices for employee training. A more complete report on the results of this survey will appear in the January/ February 2016 issue of Training.