New Products and Services (June 2021)

The latest products and services launching in the training industry.

  • The Pearson-Marr Archetype Indicator (PMAI) instrument is a scientifically validated assessment that measures 12 archetypal characters based on the theories of Carol Pearson, Ph.D., co-author with Margaret Marks of “The Hero and the Outlaw” (2001), the book that established using archetypes in branding. The PMAI system is used by consultants in executive leadership, professional development, organizational culture, and branding. Reports accompanying assessment results detail the gifts, leadership qualities, plot and story lines, and blind spots of each archetype. An article by David Hulings posted on in May 2021, “How to Create a Common Language Within Your Organization,” featured the application of the PMAI assessment with education leaders. The StoryWell Website provides education and information on the archetype system, access to the latest manual detailing the psychometric properties of the instrument, and future professional training in the system.
  • Profyle is a new and different approach to employee development. It goes beyond four-box models or color-coded psychometrics and keeps development focused on what learners bring to their teams, as leaders, coaches, team players, facilitators, etc. Profyle instantly generates detailed reports of strengths, focus areas, and practical ideas for skills development. In addition, Profyle has included a unique step—Profyle Feedback—so everyone can have their results validated by people who know them well. There are no license fees or accreditation. It is instant access and pay as you go—and it costs less than a university textbook. Profyle is suitable for all coaching, training, and team development applications. For more information, visit:
  • Equity tech software platform Syndio announced the availability of Pay Finder, a solution that aims to help companies avoid pay inequities when deciding on starting pay. Pay Finder helps employers remove bias from decisions around what to pay employees when hiring and offering raises and promotions, factoring in both market rates and internal equity to provide hiring managers and compensation professionals a competitive and equitable pay range. Pay Finder is available as an extension to Syndio’s flagship PayEQ software-as-a-service (SaaS) analytics product.
  • Workhuman developed a new tool that improves how employees effectively and appropriately communicate. Inclusion Advisor uses artificial intelligence (AI) to detect words and phrases in an employee award nomination that may contain unconscious bias, and it provides meaningful suggestions to replace them with more appropriate language. The tool is used within Workhuman’s Social Recognition platform specifically designed to stimulate an organization’s Diversity, Equity, and Inclusion campaign. Inclusion Advisor provides in-the-moment microcoaching to improve employee communication, supports business’ Diversity and Inclusion journey, and accelerates outcomes.
  • Login VSI, a company dedicated to maximizing the end-user experience, launched its new e-learning training platform. The platform gives Login Enterprise users the flexibility to attend online training at any time, from anywhere. Users follow a learning path containing various educational content, including videos developed by Login VSI technical professionals. The new program also includes access to Login Enterprise in a live Digital Workspace lab environment, where participants complete various hands-on assignments. After completing the online course requirements, users can take an exam to become Login Enterprise certified. To learn more, visit:
Lorri Freifeld
Lorri Freifeld is the editor/publisher of Training magazine. She writes on a number of topics, including talent management, training technology, and leadership development. She spearheads two awards programs: the Training APEX Awards and Emerging Training Leaders. A writer/editor for the last 30 years, she has held editing positions at a variety of publications and holds a Master’s degree in journalism from New York University.