Optimizing Your Talent Management Strategy

Talent retention is a primary concern for employers, but insight into your organization, industry, and market can help address this challenge.

Optimizing Your Talent Management Strategy

In many cases, retention or other critical talent issues may require significant adjustments or redesign of your talent management strategy. In 2021, for example, 63 percent of organizations indicated they would invest moderately or heavily in improving the alignment between talent strategy and business goals, according to Brandon Hall Group research.

So Many Variables

There are so many variables involved in addressing a talent strategy that employers can make significant missteps if they don’t have a deep understanding of how the strategy should evolve. In Brandon Hall Group’s HCM Outlook 2021 study, at least three in five organizations indicated they are planning moderate or heavy investment (in time and money) into the following people strategy priorities: 

Top People Strategy Priorities*

Optimizing Talent management


It’s critical to take a systematic approach to develop the talent strategy so it’s aligned with business objectives. A key part of the process is identifying the barriers or gating factors that must be addressed in designing, altering, or redesigning a talent strategy. Then there must be a process for identifying the linkage between talent strategy and business objectives before identifying the scope of change needed.

Failure to take this type of systematic approach can lead to assumptions or misinformation that can result in significant flaws in the talent management strategy.

Big Questions

  • What are the barriers or gating factors that make the talent situation difficult and complex?
  • How can you best identify the links between talent strategy and business objectives?
  • How do you identify the scope of change needed to address the situation?

Brandon Hall Group POV

Design Thinking is a methodology for systematically breaking down the gating factors of almost any situation. It is well-suited for the difficulty and complexity of talent management strategy design. There are three main parts of Design Thinking related to building a strong talent management strategy:

1. Gating Factors

What does it take to understand the gating factors for a talent management strategy? First, we must know the part of the workforce impacted. The employees are multi-generational and highly mobile. They are pressed for time and strive to have a work-life balance while being asked to take on new tasks, develop existing competencies, learn new competencies, and reskill and upskill to meet fast-moving business objectives. Then we need to understand the barriers for the organization. The result is a clear picture of what you will face in developing talent strategies that will be mutually beneficial to the employee and the organization.

2. Gating Factors for Employees

  • Working conditions
  • Generation
  • Lack of meaningful work
  • Level of coaching, mentoring, feedback
  • Lack of career advancement opportunities
  • Recognition, appreciation
  • Compensation and benefits
  • Time available to learn
  • Competency development needs
  • Upskilling and reskilling needs 

3. Gating Factors for the Organization

  • Insufficient budget for managing and developing talent
  • Inability to define new skills or capabilities needed by the business
  • Lack of compelling development opportunities for top talent
  • Difficulties recruiting top talent
  • Difficulties identifying high-potential internal talent
  • Difficulties retaining key people
  • An insufficient pipeline of future leaders
  • Lack of diversity, equity, and inclusion
  • Business leaders’ reluctance to share talent across the organization
  • Business leaders’ inability to motivate and nurture key talent

The Link Between Talent and Business Objectives

A crucial element of Design Thinking is crowdsourcing problem solving. This requires a talent leader to manage a diverse team that can bring several points of view to uncover the gating factors and potential solutions. The team should:

  • Identify the business objectives that must be addressed.
  • Create a clear picture of the work environment.
  • Provide a profile of the target audience(s) for talent interventions.

The Scope of Change Needed

Design Thinking also can be used to crowdsource solution ideas. Again, this requires a talent strategist to lead a team in ways that provide each member an opportunity to share their thoughts on how to meet the talent challenge.

The biggest challenge for the talent leader is to emerge with a resolution on the best course(s) of action, especially if the team has identified solutions that don’t have much overlap in their approaches. The leader must work to:

  • Ensure every solution is heard and vetted with the team.
  • Identify elements from each solution that bring out the best thinking of the team.
  • Gain consensus from the team on the best way forward by leveraging everyone’s thoughts.

Talent management leaders must be the catalysts for moving the team toward a full understanding of the challenges that will be encountered in trying to develop and implement talent solutions to meet the needs of the business.

Design Thinking gets to the root causes of problems and challenges, forging solutions specifically tied to those root causes. Because they are complex, with many ways of addressing them, taking a systematic approach can be difficult. Talent leaders must be able to follow the Design Thinking process and avoid jumping to solving the problem before gaining a full understanding of its scope after a full airing of opinions. Through careful analysis and collaboration, Design Thinking can get at the heart of hard-to-solve challenges.

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Claude Werder, Senior Vice President and Principal HCM Analyst, Brandon Hall Group
Claude Werder is senior vice president and principal Human Capital Management (HCM) analyst at Brandon Hall Group. The firm’s vision is to inspire a better workplace experience, and its mission is to empower excellence in organizations around the world through its research and tools. Brandon Hall Group has five HCM practices and produces Brandon Hall Group’s HCM Excellence Awards and the annual HCM Excellence Conference, in West Palm Beach, FL.