Rethinking the EAP Value Assessment

Although the value of a robust EAP program is not always apparent, the low cost and high upside for employees and employers make EAPs indispensable.

Training Magazine

Though emergency services aren’t at the center of every employee’s benefits experience, employee assistance plans (EAPs) are vital for your total compensation package. However, because EAPs usually have a lower utilization rate when compared to other benefits, they often are questioned and eventually put on the budgetary chopping block. If you find yourself in one of these situations, it’s essential to understand the potential ROI of a well-established program and rethink how we assess EAP value.

By providing mental health benefits and support to employees in crisis, these programs bring together two high-impact options for job seekers looking for an engaged, empathetic organization. More than 60 percent of American workers have access to an Employee Assistance Program (EAP) regardless of company size. More than 97 percent of U.S.-based private companies with 5,000-plus workers have EAPs (International Employee Assistance Professionals Association, 2021).

In addition to being widespread, EAPs are also one of the most cost-effective benefits when properly selected, communicated, and administered. Even if it isn’t used daily, regular upkeep and communication will ensure the plan pays for itself time and time again by mitigating lost productivity, short-term disability claims, and resignations.

Starting with the Bottom Line

EAPs are not an expensive benefit. Depending on your program, they can be as little as a dollar per employee per month. Even a life insurance policy will be four times the cost, and medical benefits are 20 to 30 times the cost. We advise our clients that the EAP is one of the least expensive company-sponsored benefits an employer can offer.

When it comes to the benefits themselves, some EAP vendors have grown far beyond their original short-term, crisis-focused offering to include highly desired benefits such as mental health, well-being, and financial wellness. Many life and disability carriers also often offer a free, basic EAP as part of their service.

Doing the Math

It’s important to look at the EAP differently from your other benefits offerings. Consider the value of services rendered if just a few employees use the EAP.

Take, for example, one of my clients. The organization valued its team members and invested in its EAP program. Suddenly, when a manager in a very visible role was dealing with a family emergency, the EAP program was able to help him locate long-term care, manage finances, and begin a transition, all easily and from home.

Any time you can keep a good employee on staff, your organization is better for it. A recent study found that organizations replacing an employee can spend up to 60 percent of that person’s salary finding a replacement, with vacancies lasting approximately 42 days—more than a month of lost productivity (Toggl, 2021).

Now your EAP plan has kept one person out of a crisis situation. If that plan costs around $10,000, it has already paid for itself in future productivity from that employee.

In addition to helping a highly valued employee solve a personal problem, the EAP minimized workplace disruption, prevented the manager from taking an extended leave or resigning, and lessened an emotional burden that could cause employee burnout. That can add up in recruiting and training costs and family medical leave or disability claims.

Like a Rainy Day Fund

In that last example, the manager’s experience showed colleagues support is available when needed, building morale and loyalty.

But sometimes an organization’s needs are more widespread. During the COVID-19 pandemic, some employers leaned on the EAP to help transition to a safe and effective work-from-home environment. Other employers relied on their EAP to help employees seek mental and financial assistance.

This is the true value of insurance: Even with low utilization, you can feel comforted knowing that this coverage is there when you need it—like a family’s rainy day fund.

Your employee benefits consultant should always be there to answer any questions you—or your leadership—have about your EAP program and how it’s working for your organization. They also can provide options should you choose to expand it into a more holistic benefit.

The value of a robust EAP program is not always immediately apparent. But the low cost and high upside for employees and employers make EAPs indispensable.

Travis Turner
Travis Turner is the Vice President, Account Management of Corporate Synergies. Travis is an expert in the mid-sized employer market, fully insured and self-insured funding arrangements, and various health and welfare coverage lines to provide optimal employee benefits solutions.