Rock the COVID-Cam

Effective video production when you can’t be there in person.

We often see them on cable TV news— experts who join from their home office and appear as fuzzy apparitions with audio distorted beyond comprehension. Welcome to remote video in the time of COVID-19, when quality is at the mercy of balky Internet connections, low-resolution Webcams, and tinny built-in microphones.

While videoconference platforms such as Zoom, Skype, and Webex may be adequate for a team meeting or Webinar, they can’t equal the broadcast-quality video and audio most viewers have come to expect. But how can you maintain high production values if it’s not possible to film your subject on location with a professional camera crew?


Recently one of our clients asked us to film a series of interviews with subject matter experts in the U.S. and abroad. Before the pandemic, we would have traveled with a camera crew and conducted each interview in person. But with COVID-19, travel is still problematic and many corporate offices remain closed.

Fortunately, there was a way to achieve high-quality video and audio recordings with a commonplace device our experts already had—their own smartphones. Most of the recent iPhone models offer front and back cameras capable of recording high-resolution 4K video. The challenge was rigging the phone to remotely capture the footage and directing the recording as we would with an onsite crew.

The solution was an app called OpenReel. Once downloaded to the subject’s phone, OpenReel allowed our production team to open a recording session and capture high-resolution footage and clean audio locally on the subject’s phone. The app also let us monitor the recording in real time and adjust the focus and exposure of the phone’s camera as needed. After the session, the files were automatically uploaded to the cloud, and our editors could start working with them.

To facilitate the recordings, we shipped a selfie-cam tripod and lavalier microphone to each participant. The additional $75 was worth it, as the external microphone (plus a Lightning to 3.5 audio adapter) allowed us to record high-quality audio directly into their device.

Since the pandemic, we’ve also worked with Zencastr and SquadCast, two podcasting apps that recently added video capture. Using a laptop’s builtin Webcam, these apps can record HD video up to 1080p. We’ve also tested remote recording apps such as and Cinebody. The tools differ in their features, with prices ranging from $20 per month to $12,000 for an annual license.


But a successful remote production isn’t as simple as downloading an app and plugging in a microphone. Without an onsite crew, the interview subject must play the role of cameraman, lighting director, and sound recordist—and at the same time deliver a thoughtful interview. This is when a seasoned, virtual producer is needed to help orchestrate the right combination of location, lighting, and camera angle—as well as provide direction on content and performance.

As with traditional onsite shoots, we’ve found successful remote productions require a “location scout” prior to recording. This is a brief virtual meeting in which we review the interview subject’s recording environment and test their equipment. If lighting is an issue, we’ve had to send the subject a small lighting kit. We’ve also found that some recording apps are blocked by corporate firewalls. We’ve developed workarounds for these situations, but they take effort and planning to implement.

It’s important to note that remote recording won’t be right for every job. Dramatic videos with actors, multicamera interviews, and shoots that require extensive b-roll all still need video professionals on site. But for simple one-person shoots, remote production with smartphones and Webcams is here to stay.

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Roy B. Cohn
As Chief Creative Officer of Cohn Creative Group (, Roy B. Cohn has produced award-winning videos, e-learning, and simulations in the areas of leadership development, Diversity & Inclusion, talent management, compliance, information security, and sales training. To see a video on Webcam pointers, visit: