In many speaking situations, your client or a Master of Ceremonies (MC but written emcee) will introduce you before you take the stage. The emcee’s introduction is crucial, because it sets up your first comments. When properly handled, it can act as a launching pad for a great presentation; if flubbed, it’s like an anchor, dragging you down and forcing you to spend precious time repairing the emcee’s damage. Needless to say, you’ll want to maintain tight control over your introduction.
While you can’t keep a determined or incompetent introducer from doing a bad job, if you keep the following tips in mind, you’ll maximize the likelihood of success—for both of you.
1. Never let an introducer wing it. Your introduction must create a powerful, positive first impression. Therefore, unless the introducer is a very close friend, who is intimately familiar with your work, don’t let the person deliver an off-the-cuff intro to your presentation. All it takes is a few wrong words or ad-libbed stories to take the wind out of your sails. Provide a fully scripted introduction and request that it be read word for word. Don’t just provide an outline for the emcee to flesh out herself, or she may end up stretching it so far it takes up part of your speaking time.
2. Consider the content carefully. The introduction should quickly let the audience know why you are qualified to speak on this topic, while grabbing their attention and getting them interested in your topic. Keep it brief and to the point—less than 150 words. It should take less than a minute to present. It usually includes:
- Who you are (your name and what makes you a credible expert)
- Some funny factoid about you to connect on a human level
- Your twitter handle if they are tweeting
- The title of your topic (what you’ll speak about)
- A quick audience pitch (why the content is important—and most importantly—why they should care)
3. Send your introduction in advance. Be sure your introducer has your introduction in hand at least a week before your presentation. (But bring a copy with you to the presentation, just in case.) Encourage your introducer to practice it in advance and ask for any questions. Request that it be read in an enthusiastic, upbeat way. Provide a pronunciation guide for your name or any words that might cause confusion. Ask the introducer to call you with any pronunciation questions before your speech.
A good emcee will read your introduction as written and immediately hand the stage over to you. So take charge from the beginning. Write the introduction yourself, have it read verbatim, provide it well before the event, and you should be good to launch into your excellent presentation.
Laura Stack, MBA, CSP, is an expert in productivity. For more than 20 years, Stack has worked with business leaders to execute more efficiently, boost performance, and accelerate results in the workplace. Her company, The Productivity Pro, Inc., provides productivity workshops around the globe to help attendees achieve Maximum Results in Minimum Time. Stack is the bestselling author of six books, with more than 20 foreign editions, published by Random House, Wiley, and Berrett-Koehler, including her newest work, “Execution IS the Strategy” (March 2014). An expert in the field of performance and workplace issues, Stack has been featured on the CBS Early Show, CNN, the Wall Street Journal, and The New York Times. Connect via her website, Facebook, or Twitter.
