Psychological Benefits Drive Employee Loyalty

Research shows that five types of psychological benefits are critical to driving employee engagement: functional, emotional, personal identity, social identity, and cultural identity.

To address critical issues of employee retention and engagement, market research firm Chadwick Martin Bailey (CMB), a subsidiary of global engagement agency ITA Group, conducted a study to understand the psychological benefits that drive employee loyalty. CMB’s research, which leveraged scientific insight into human motivation and advanced analytic techniques, surveyed nearly 1,500 fulltime employees at U.S.-based companies across a range of industries. The results of the study found that:

  • Five types of psychological benefits are critical to driving employee engagement: functional, emotional, personal identity, social identity, and cultural identity.
  • Identity benefits are particularly important, highlighting the need to continually foster employees’ pride, self-esteem, and sense of belonging.
  • By identifying the key psychological benefits that should be their top priority for improvement, companies can be strategic in their use of engagement initiatives and focus resources on programs likely to work best.

To view a copy of the full CMB research report, visit: http://info.itagroup.com/employeeengagement-research-report

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