What’s Next for Work: Trends in Video Conferencing and Remote Collaboration

As distributed work environments become the norm, powerful video conferencing devices and remote collaboration tools are more essential than ever.

Connectedness is crucial in the hybrid work era, which is why it’s no surprise that industries far and wide are embracing more powerful, flexible collaboration solutions and video conferencing equipment. Whether it’s making telehealth and virtual education more inclusive or making collaboration between banking and government more secure, the challenges across the business landscape are immense.

As distributed work environments become the norm, powerful video conferencing devices and remote collaboration tools are more essential than ever. In this piece, we’ll explore the integral role video conferencing solutions will play in collaboration moving forward and forecast the most important trends driving hybrid work innovation. Then, we’ll walk through the trends most relevant to hybrid work’s future.

Video conferencing and collaboration: What to expect in 2023

Here’s something you already know: Work isn’t what it used to be—not by a long shot. Over the past few years, most organizations transitioned from an office-first policy to some hybrid work model.

However, what you might not realize is this: Flexible work environments are here to stay. They’re not going anywhere—but then again, why should they? For organizations and employees alike, distributed workplaces have been a roaring success. According to Gallup, these advantages include:

  • Improved work-life balance
  • More efficient time usage
  • More flexibility in working hours and location
  • Lower risk of burnout
  • Greater productivity

If the ability to work from home were taken away, 66 percent of workers would immediately start looking for a new job, and 39 percent would quit. According to a Buffer report, 97 percent of employees want to work remotely at least part-time for the rest of their careers. Fortunately for the workforce, 72 percent of organizations are planning on offering some remote work policy moving forward.

But what does it mean for companies like yours? Aligning organizational workflows and teamwork styles with the proper video conferencing equipment and collaboration tools is critical for future success. Nearly two-thirds of employees say there are more meetings as a result of remote work. So, leaders must assess how their people and technology fit, where balances can be struck, and where existing investments can be optimized. Given the growth of new hybrid workflows, more employees are going to be collaborating from different locations and time zones—the experience can be fractured and frustrating without adequate tools in place.

Simply put, organizations need the right technologies to bridge the gap between stakeholders and make the most of their newly flexible work environment.

Here are some of the top video conferencing and collaboration trends to keep in mind as you evaluate the ideal future state of your company.

Top video conferencing and collaboration trends

1. Increased focus on security

Because so much important work is now done virtually, conference calls and meetings have become much more enticing targets for hackers. In fact, Zerify reports that 97 percent of organizations are concerned about protecting privacy and video conferencing data. Worse yet, 84 percent say that hackers could easily steal sensitive information and trade secrets if their systems were breached.

2. Migrating to cloud-based phone systems

Cloud calling—a more flexible calling solution powered by Voice over Internet Protocol (VoIP)—is being adopted by more and more companies across the world. Not only is cloud calling a more cost-effective way to facilitate company-wide communications, but it also offers a more convenient user experience.

Consider this: Since 2018, the number of cloud calling licenses has exploded from 47 million to over 90 million in 2022. It’s clear that as the market continues to trend toward the cloud, forward-thinking companies are making cloud calling a top priority.

3. Improving transparency in hybrid workplaces

Now that employees are working from home, the office, and on the go, communication between team members and managers has become more challenging. Some employees may be on different schedules than their colleagues, making it difficult to align priorities and achieve core business objectives. Likewise, hybrid workplaces can lack the ease of face-to-face communication, further wedging a barrier between team members. This growing gap makes it difficult for stakeholders to stay on the same page, potentially resulting in decreased performance.

However, employees who report having clarity on their work are:

  • Almost 4x as likely to plan on staying at the company for at least two more years.
  • 7x as likely to say they rarely think about finding a new job.
  • 5x as likely to say they’re happy at their current company.

A comprehensive communication system is essential to breaking down silos that hinder productivity and set employees up for failure. The best platforms enable asynchronous communication through a full suite of capabilities, including direct messaging, team spaces, face-to-face video conferencing, and more. These tools can be used to facilitate regular check-ins between team members and keep everyone working toward the same goal.

4. Feature-rich video conferencing devices

As hybrid work models have been adopted, decision-makers have racked their brains trying to figure out a way to connect both remote and in-office employees seamlessly. Part of the problem is that many enterprises are still using vendor-locked equipment—tools that are incompatible with the rest of their ecosystem (and even worse, with the devices their employees are using from home). This renders a harmonious video conferencing experience difficult, if not impossible.

This is just one part of the frustrations workers have with collaboration in the hybrid workplace. Research shows that employees who do not have the proper technology at work are more likely to leave their current employer. On the flip side, a majority of employees who have the technology they need have NO plans to leave!

What’s needed is simple: video conferencing equipment that’s optimized for hybrid work. From headsets and cameras to collaboration devices that support virtual meetings, digital whiteboarding, and cloud calling, organizations are helping remote workers take their personal office spaces to the next level. When these devices are purpose-built with AI features like background noise removal and audio and camera intelligence, employees can meet, work, and collaborate effortlessly, no matter where they are working.

Robyn Rawlings
Robyn Rawlings is the Director of Campaigns & Content Marketing, Webex by Cisco Robyn is a successful marketing leader with over 20 years of experience in enterprise software and software-as-a-service (SaaS). Robyn is currently Director of Integrated Campaigns and Content Marketing at Webex by Cisco, a leader in cloud calling, collaboration, and customer experience solutions. Previous to Cisco, Robyn held leadership positions at CA Technologies and various small start-ups where she drove programs in digital marketing, thought leadership, corporate marketing, product marketing, and customer advocacy.