Alfonso Nuez

Alfonso de la Nuez ( https://alfonsodelanuez.com), a visionary digital experience expert, is the author of The Digital Experience Company: Winning in the Digital Economy with Experience Insights. He is a UserTesting board member and the lead digital board director for UserTesting. De la Nuez is instrumental in advising the company's executive team on digital optimization and experience innovation to ensure long-term customer value. His belief that every company is a digital business has helped shape UserTesting's approach to digital transformation. His profound influence on the digital-first business landscape and in user experience research has been felt for over two decades. Previously, de la Nuez co-founded UserZoom (merged with UserTesting in 2023) and Xperience Consulting, where he helped numerous businesses transform their digital experiences. He holds three technology patents, has worked with iconic brands such as Dell and Icon Medialab, and earned a BA in business from San Jose State University.