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Brendan P. Keegan (www.brendanpkeegan.com) is chairman, CEO and president of the board for Merchants Fleet, the fastest-growing fleet technology company in North America. He also is the author of three books, including his newest, The FUD Factor: Overcoming Fear, Uncertainty & Doubt to Achieve the Impossible. Keegan has contributed more than 200 articles to Fast Company, Inc. Media, Entrepreneur, Newsweek, Fox Business and Harvard Business Review. During Keegan’s time at Merchants Fleet, the company has been named a two-time Inc 5000 Fastest-Growing Private Company, Deloitte Best Managed Company and a Fast Company Top 10 Most Innovative Company.