David J. Hulings is an author, speaker, and executive leadership coach. David has spent almost 30 years in the educational market coaching K-12 superintendents, building principals, and school support-team management. During his coaching and speaking sessions, David has used archetype language (along with the Pearson-Marr Archetype Indicator) to identify leadership styles, resolve conflict, navigate change, build trust, engage new hires, and create an organizational common language. He is the author of two books on archetypes, “Just Middle Manager” and “Archetypes and the Drama of Change.”
The PMAI assessment and system provides organizations with a common language to express their values, thoughts, and ideas, and to grow and develop through shared understanding.