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Awardco’s founder and CEO, Steve Sonnenberg, learned a great deal watching his father’s career in employee recognition with companies such as McDonald’s—but something was missing. In 2011, Sonnenberg began working on plans to use new, innovative technology to solve the pitfalls of traditional employee recognition programs: burdensome processes, exorbitant markups, and limited redemption options. Awardco was born shortly after. It is the fastest-growing rewards and recognition platform in the world as ranked by Inc. Magazine for the last three consecutive years.