Time-Tested Principles for Business and Life

Attending a management seminar based on Earl Nightingale’s audio series, “Lead the Field,” was the beginning of a lifelong journey of discovery, accomplishment, breaking through the limitations imposed by self and others, learning how to respond to crisis and failure, and creating a life of purpose and meaning.

There are moments in our lives when the impact is so profound that we are changed forever. When I was in my mid-20s, I attended a management seminar based on Earl Nightingale’s audio series, “Lead the Field.” Nightingale was known as the “Dean of Motivation,” and to suggest that I was motivated is as vast an understatement as could be made. Intellectually, emotionally, and spiritually, I was touched at every level.

At that seminar, I was introduced to my potential. And so was everyone else. However, for me, it was the beginning of a lifelong journey of discovery, accomplishment, breaking through the limitations imposed by self and others, learning how to respond to crisis and failure, and, most importantly, creating a life of purpose and meaning.

During this time, the world changed dramatically. Technology developed at warp speed. Business competition increased internationally on an unprecedented scale. Communications brought isolated people in the world within reach of each other via cell phones, and what was happening in almost every country was being broadcast instantaneously into our living rooms.

Here, however, is what I know. The same principles taught to me at that original management seminar are as relevant today as they were then. It’s as if, in that regard, time has stood still.

Principle 1: Fulfilment requires living with a sense of purpose.                           

Principle 2: Engagement and commitment is connected to believing that what we do matters.

Principle 3: Achievement is the result of having clear goals, persistence, and determination.

Principle 4: Leadership is about discovering, growing, and encouraging talent.

Principle 5: Teamwork and collaboration are inspired by a common vision and compelling mission.

I am personally driven by the philosophy that we were not put on this earth just to pump blood. As acclaimed social philosopher Marshall McCluhan stated: “On Spaceship Earth, there are no passengers, only crew.” To accept our status as crew means to accept responsibility for what happens to our world. I cannot think of a more worthy purpose.

The challenges of life do not escape me. I have had a wife die of cancer and I have personally experienced cancer. As the father of five children who now have their own children, their daily lives and the issues they face are all in the mix of what life presents to me every day. However, I am wise enough to not want it any other way, for that is life. I believe that the reason we are on the planet is to learn and grow, and that involves developing the skills and emotional intelligence to navigate through turbulence and tranquility.

My vision has remained constant: To expose as many people as possible to the principles learned in that first management seminar. There are, of course, more sophisticated and versatile ways to communicate and instill that learning. However, the mission remains the same: To provide organizations and individuals with the knowledge, skills, and inspiration to perform at their best.

David McNally, CPAE, is the CEO (Chief Encouragement Officer) of TransForm Corporation (http://www.transformcorp.com). Elected to the Speakers Hall of Fame by the National Speakers Association (NSA), McNally is the author of the bestselling books, “Even Eagles Need a Push—Learning to Soar in a Changing World,” “The Eagle’s Secret—Success Strategies for Thriving at Work and in Life,” and “The Push—Unleashing the Power of Encouragement.” His co-authored book, “Be Your OWN Brand,” is used by many business schools to address the importance of building a strong personal brand. McNally’s books have been translated into 12 different languages and developed into corporate training programs that have been released in more than 20 countries. TransForm works with organizations to develop purposeful leaders who build inspired organizations and iconic brands. Clients include Ameriprise, Areva, Conway, Delta Airlines, Pulte Homes, and Thrivent. For more information, visit www.davidmcnally.com or e-mail info@transformcorp.com.