As Long & Foster Real Estate (L&F) continually invests in and enhances its tools with new features each year, its Success Path Agent Tools series ensures agents are equipped to effectively use them to maximize their sales growth and enhance their client relationships. Through collaboration between its Professional Development (PD) team and the Client Services Division, L&F delivers a multifaceted program tailored to accommodate the diverse needs of thousands of agents, meeting them where they are based on their experience levels, preferred learning modalities, and accessibility needs.
Program Details
Key components of the series include:
- Weekly Virtual Classes: A seven-part series of live virtual classes covers essential tools for success, including Microsoft 365 (Office, Outlook, OneDrive), MoxiEngage for client and campaign management, MoxiPresent for dynamic presentations, marketing and social media resources, RealScout, and a “Contact to Close” class that ties everything together.
- New Agent Training: Extensive, hands-on instruction is provided through L&F’s LAUNCH program, specifically designed for new agents to ensure they hit the ground running with the tools and systems essential to their success.
- Specialty IT Classes: These monthly sessions focus on various IT tools and systems to help agents enhance their technical skills and stay up to date with evolving technology.
- One-on-One Instruction: Administrative managers at branch offices deliver personalized, hands-on training covering additional tools such as local multiple listing services and tax/real estate records.
- Monthly Technology Updates: These regular videos and newsletters highlight changes and enhancements to internal and external tools, using simulations and demonstrations to ensure agents stay informed and proficient.
The training is followed up by in-person one-on-one coaching with regional trainers. Agents are encouraged to repeat the class after six months so they can build upon what they learn.
Results
In 2023, the program offered 49 instructor-led virtual classes, attended by more than 4,500 learners, representing 66 percent of L&F’s agent workforce.
In the eight business units trained, L&F has seen an average increase of productivity of 4.8 percent, contributing to an overall increased productivity of 6.8 percent in the active selling community, which exceeded its goal.
