Training Top 100 Hall of Fame Outstanding Training Initiatives (April 2021)

Details of Leading Real Estate Companies of the World’s COVID-19 Safety Training & Education Initiative.

Each year Training magazine requires all Training Top 100 Hall of Famers to submit an Outstanding Training Initiative that we share with our readers. Here are the details of Leading Real Estate Companies of the World’s COVID-19 Safety Training & Education Initiative.

Leading Real Estate Companies of the World: COVID-19 Safety Training & Education Initiative

Leading Real Estate Companies of the World (LeadingRE) aimed to provide COVID-19 health and safety training to its extensive membership base with top-down best practices to ensure 100 percent of its members’ real estate operations would continue smoothly during the global pandemic. The COVID-19 Safety Training & Education Initiative:

  • Illustrated best practices for the prevention of spreading COVID-19
  • Demonstrated good habits to win client trust
  • Educated brokers about legalities related to workplace safety and helped reduce the risk of liability

Program Details

Timed training materials were crafted as a three-tier program to provide educational and risk-management tools for LeadingRE’s 560 member real estate affiliates, their 120,000-plus sales associates, and the homebuyers and sellers with whom they work throughout 70 countries.

For brokers, the company offered policy-based strategies that included providing a healthy workplace environment for agents and staff and reducing the risk of litigation and liability related to (perceived or actual) failure to comply with acceptable health and welfare practices. For agents, LeadingRE offered training, marketing, and good governance as it relates to showing homes and interacting with clients safely. Finally, LeadingRE created an “Educational Resource Cooperative” online space for its member brokerage companies to share best ideas, materials, and risk management strategies among themselves.

The multi-tiered approach utilized live virtual training, video, print, and social media to educate brokers, agents, and clients. LeadingRE also offered customizable templates for brokers and agents to personalize.

Live virtual venues such as the Broker Forum and Agent Forum provided large platforms to present information. Videos, printable materials, and social media templates were made available to agents through LeadingRE’s network intranet, “ACCESS,” on a channel named “Safe Showings Resources.” Additionally, personal protective equipment, hand sanitizer, and anti-bacterial wipes were made available for purchase through this channel in the company store.

Consumer-facing videos were expeditiously designed to be embedded on the Websites of LeadingRE affiliates, demonstrating to their clients they were open (and carefully prepared) for business. Additionally, LeadingRE’s video producers and marketing team created online broker training videos. In tandem with the video resources, flyers, safety checklists, and social media posts were designed for agents to share with their buyers and sellers. This portfolio of “plug-and-play” resources facilitated early adoption and swift implementation by LeadingRE members.

Results

The program was socialized via LeadingRE’s series of Online Virtual Events, as follows:

Broker Forums

  • 145 member attendees
  • 140 unique member companies

Relocation & Referral Forum

  • 257 member attendees
  • 171 unique member companies

Affluence Forum

  • 74 member attendees
  • 43 unique member companies

Luxury Agent Forum

  • 253 member attendees
  • 80 unique member companies

LeadingRE Agent Forum

  • 1,464 member attendees
  • 144 unique member companies

Global Symposium

  • 150 of member attendees
  • 107 of unique member companies

Career Gold Train-the-Trainer Webinar Series

  • 450 member attendees
  • 202 unique member companies

In addition, the online Educational Resource Cooperative has logged 3,878 visits and downloads of LeadingRE’s print and video educational materials since March 2020.

One hundred percent of LeadingRe’s companies continued operations within their jurisdictional capabilities during the pandemic. A large percentage of them not only survived but have thrived, continuously innovating and learning to meet the changing needs of consumers in unprecedented times and market conditions.

Lorri Freifeld is the editor/publisher of Training magazine, owned by Lakewood Media Group. She writes on a number of topics, including talent management, training technology, and leadership development. She spearheads two awards programs: the Training Top 100 and Emerging Training Leaders. A writer/editor for the last 29 years, she has held editing positions at a variety of publications and holds a Master’s degree in journalism from New York University.