Watch This!

Research shows enterprise employees have a clear appetite for corporate video content.

Half of respondents agreed they retain more information from watching a video compared to a written document, according to a recent global survey by Employee Experience Platform LumApps (

The company surveyed more than 3,000 employees from large companies (1,000-plus employees) across the United States, France, and the United Kingdom to gauge worker preferences for video consumption in remote and hybrid work environments.

The data revealed enterprise employees have a clear appetite for corporate video content. Among the key findings:

  • 91% of employees surveyed believe there are benefits to accessing video content at work, namely convenience, efficiency, and flexibility.
  • 60% expressed interest in watching enablement and training videos.
  • More than half (53%) of employees surveyed said they prefer that videos are hosted internally, instead of being uploaded to an external site.
  • 45% said it’s easier to find relevant video content than it is to find other types of content when searching internal systems or tools.

To succeed in leveraging videos for internal training and enablement, employers must not only understand the value of video content but also should invest in technology to help manage it effectively, notes LumApps CMO Chris McLaughlin. “Many companies have tried to use private YouTube links and similar solutions to manage their internal video needs,” he says. “However, our data shows that this strategy is problematic for both IT and employees. Employers need to consider where videos are stored and how they are accessed. They also must ensure that video content is delivered in a highly efficient and contextual fashion.”

Lorri Freifeld is the editor/publisher of Training magazine, owned by Lakewood Media Group. She writes on a number of topics, including talent management, training technology, and leadership development. She spearheads two awards programs: the Training APEX Awards and Emerging Training Leaders. A writer/editor for the last 30 years, she has held editing positions at a variety of publications and holds a Master’s degree in journalism from New York University.